Data Warehousing and Business Intelligence at Shoppers' Stop: a case study Online publication date: Mon, 21-Apr-2008
by Jayanthi Ranjan, Saani Khalil
International Journal of Business Excellence (IJBEX), Vol. 1, No. 3, 2008
Abstract: In today's competitive environment, analysing data to predict market trends and to improve organisational performance is an essential business activity. As businesses continue to use Information Technology (IT) for a growing number of functions, the firms face the challenge of processing and analysing huge amounts of data and turning them into profits. In response, the retail industry in particular is trying to revisit and upgrade its business strategies by introducing Business Intelligence (BI) and Data Warehousing (DW). DW is becoming necessary nowadays for the retail sector in India and is widely accepted for state-of-the-art decision support. This paper analyses the case study of current practices in the area of BI and DW at the retail giant Shoppers' Stop in India. The paper offers the case handling, DW and BI architecture of Shoppers' Stop by focusing on and identifying the business challenges to maintain its vision of becoming a global retailer in India.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Excellence (IJBEX):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook