Innovation business plan at Siemens: portfolio-based roadmapping to convert promising innovation projects into concrete successes
by Babak Farrokhzad, Claus Kern, Meike De Vries
International Journal of Technology Intelligence and Planning (IJTIP), Vol. 4, No. 2, 2008

Abstract: Roadmapping is an effective tool for supporting innovation projects and business strategy. It is easy to implement and can be used in many different ways. In an international company like Siemens, roadmapping offers senior management valuable decision-making support that is easy to understand in every language. Siemens has developed a supportive approach for decision-making known as the Innovation Business Plan. At the heart of this Innovation Business Plan is a portfolio-based roadmapping approach. This paper provides an overview of the portfolio-based roadmapping approach within the Innovation Business Plan and its incorporation into the organisation.

Online publication date: Thu, 15-May-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Intelligence and Planning (IJTIP):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com