Long-term innovation management: the Balanced Innovation Card in interplay with roadmaps
by Rainer Vinkemeier
International Journal of Technology Intelligence and Planning (IJTIP), Vol. 4, No. 2, 2008

Abstract: Being continuously innovative is vital for a company's success, today driven by globalisation and fast innovation cycles. Even though all big companies operate innovation units, managing innovations effectively split the champions from the vast majority. By utilising and combining well-known management and innovation instruments, i.e., Balanced Score Card (BSC) and Roadmaps, this paper presents a way, how to master this challenge. Whereas Roadmaps provide important information about distant future scenarios (markets, technologies, etc.) and the company's corresponding development paths (products, skills), the innovation-adjusted BSC – called Balanced Innovation Card (BIC) – translates the Roadmap into clear and measurable objectives and performance indicators.

Online publication date: Thu, 15-May-2008

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