Book Review: Marketing Principles by Craig Walters and Leo-Paul Dana
by Vanessa Ratten
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 6, No. 2, 2008

Abstract: Marketing Principles. by Craig Walters and Leo-Paul Dana. 4th ed. Pearson Prentice Hall, 2007. 576pp. ISBN: 1-87737-137-8

Online publication date: Mon, 02-Jun-2008

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