Internationalisation of the New Zealand nutraceutical industry
by Leo Paul Dana, Charlotte Paulin
J. for International Business and Entrepreneurship Development (JIBED), Vol. 3, No. 3/4, 2008

Abstract: A conceptual model is used as the framework for analysis of in-depth case studies conducted on major players in the New Zealand nutraceutical industry. International orientation, domestic market conditions and networks are found to be the most influential factors in expediting international expansion.

Online publication date: Mon, 30-Jun-2008

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