Developing the partner relationship management system for franchised electronic stores Online publication date: Fri, 11-Jul-2008
by Ming-Hsien Yang, Wen-Shiu Lin, Shang-Chia Liu, Hung-Yi Chao, Shi-Hwang Chen
International Journal of Technology Management (IJTM), Vol. 43, No. 1/2/3, 2008
Abstract: The internet age and e-business have not only modified the way enterprises see its customers but have also brought some significant changes to the way enterprises interact with each other. The purpose of this study is to develop a Partner Relationship Management (PRM) system to fit the partner management process and to provide necessary tools focusing on the characteristics of franchising e-stores, which can improve partner relationship in the Franchising Electronic Store Model (FESM). The functions of the PRM system were derived after reviewing the related literature. The PRM system comprises six modules: partner management, partner training, sales management, collaborative procurement, marketing information sharing and business operating know-how. Through empirical testing, the study also provides evidence that all modules of the PRM system can increase the satisfaction of the partner relationship of the franchisees.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook