The US consumer perceptions of imported automobiles: the challenges for emerging market country manufacturers Online publication date: Wed, 20-Aug-2008
by Mark F. Toncar
International Journal of Chinese Culture and Management (IJCCM), Vol. 1, No. 4, 2008
Abstract: In the next few years, automobiles manufactured in emerging market countries will begin to be sold in the USA. This research investigates US consumer reactions to a fictitious brand of automobile manufactured in either China or Brazil. Results suggest three important observations. First, trust is a major hurdle that both Brazilian and Chinese auto manufacturers must overcome to successfully target US consumers. Second, automobiles originating from Brazil and China are viewed quite differently, and the Brazilian automobile was generally viewed more favorably. And third, the Chinese automobile was considered very similar to the US brand in the study, suggesting that Chinese manufacturers may have a comparatively easier time exporting automobiles to the USA.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Chinese Culture and Management (IJCCM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com