Collective leadership and social logics: a new strategic change management challenge
by Emmanuelle Avon
International Journal of Learning and Intellectual Capital (IJLIC), Vol. 5, No. 2, 2008

Abstract: This paper argues the importance of engaging a political negotiation process to design and deliver strategic change. This intervention research shows that enabling a political negotiation process generates and empowers a new form of leadership to drive change: the collective leadership. A new form of strategic change management method was designed and implemented to empower these tacit social logics to generate change. The hermeneutic dynamic of social logic revealed a predisposition for change at the operational level and a change resistance at the managerial level. The collective leadership is generated from the social logics of transformation and innovation within the social structure. In this business case, the collective leadership enables organisational change and innovation and becomes a new strategic change management challenge.

Online publication date: Wed, 03-Sep-2008

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