The consumer-human-like robot interaction framework
by Penny M. Simpson, Jane LeMaster, Adesegun Oyedele
International Journal of Technology Marketing (IJTMKT), Vol. 3, No. 4, 2008

Abstract: The proliferation of robots (especially human-like ones) and the movement toward Self-service Technologies (SSTs) suggest that robots be used to assist consumers in affecting commercial transactions. In the absence of research that examines consumer response to robots, this exploratory study was designed to combine the related theories and prior research from the technology and innovation adoption literatures with the results of the observations of individuals with a human-like robot, to develop a framework for understanding and examining individual and group reactions to a human-like robot in a consumer context. The insights gained from this study and the resulting testable propositions should provide researchers with a practical framework to initiate the study of individual-robot interaction in a consumer context.

Online publication date: Fri, 05-Dec-2008

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