The relationship between R&D productivity and knowledge intensity of firms: from the perspective of ''brand power as an integrated intangible asset''
by Takashi Kikuchi, Akira Kamoshida
International Journal of Knowledge Management Studies (IJKMS), Vol. 3, No. 1/2, 2009

Abstract: This research, using financial performance data of Japanese electronics companies over a 30-year period, focuses on the measure of knowledge intensity from the perspective of ''long-term incremental brand power''. It examines how excellent companies have maintained a constant high growth ratio even during the lost decade of the 1990s in Japan. R&D productivity, measured by the brand-to-operational assets ratio, was identified as the source of such power, supported by a fairly strong correlation between them. This paper also contends that such power is the most reasonable metrics for comparing brand excellence even among companies of various sizes and industries.

Online publication date: Tue, 24-Feb-2009

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