A typology framework of Greek business-to-business electronic marketplaces Online publication date: Sat, 28-Mar-2009
by Vaggelis Saprikis, Maro Vlachopoulou, Vicky Manthou
International Journal of Business Innovation and Research (IJBIR), Vol. 3, No. 3, 2009
Abstract: Business-to-business (B2B) electronic marketplaces(e-marketplaces) provide electronically value added communication, brokerage and integration services to buyers and suppliers in specific horizontal or vertical markets by supporting basic market functions, meeting management needs for information and process support. The purpose of this article is to provide a contingent typology framework regarding the Greek B2B e-marketplaces, based on several electronic business classification approaches. Specifically, the research has identified a set of three key characteristics, which can be used in order to provide the basis for a number of classification models of B2B e-marketplaces. The proposed three key model dimensions are the ownership/control structure of the marketplace, its market focus and the functionality used by the trading exchange. The models demonstrate the relationship between each of the dimensions with the other two dimensions, and provide evidence on Greek B2B e-marketplaces examining specific cases.
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