Reasons for incomplete innovation implementation: why do they matter? Online publication date: Sat, 16-May-2009
by Eelko K.R.E. Huizingh, Maryse J. Brand
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 10, No. 2, 2009
Abstract: Many organisational innovations, such as e-commerce, can be adopted at multiple levels. This implies that experiences at one level may influence the intention to adopt the next level. In this paper, we investigate 98 companies where innovation implementation is incomplete and study how the level of implementation relates to the intention to further adopt the innovation. Our findings show that the usual association of incomplete implementation with failure is not correct. In over a third of the companies that we surveyed, the implementation is not yet finished. Furthermore, the results highlight the importance of taking into account the reason for incomplete implementation. When the implementation is unfinished, the degree of implementation is negatively related to the intention to further adopt. When either the implementation process or the innovation failed, implementation is not related to intention. We also find a strong and positive direct effect of unfinished implementation on intention.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Innovation Management (IJEIM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook