Leadership in interorganisational network-based innovation projects
by Rene Chester Goduscheit
International Journal of Technology Marketing (IJTMKT), Vol. 4, No. 2/3, 2009

Abstract: The aim of this paper is to contribute to the understanding of interorganisational innovation projects and interorganisational settings as an arena for marketing. The literature review identifies a need to elaborate on the strategic challenges facing an organisation which is seeking to establish and lead an interorganisational network. These challenges are aimed at interorganisational networks in general and networks in which (potential) customers participate in particular. An interorganisational network in the Danish energy sector serves as the empirical basis of the paper. The paper presents a number of findings regarding the involvement of potential partners in the project, intra- and interorganisational anchorage, profile of project managers and management of customer relations within an interorganisational setting.

Online publication date: Sat, 27-Jun-2009

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