The role of food in promoting Chinese regions on the web
by Rong Huang
International Journal of Tourism Policy (IJTP), Vol. 2, No. 4, 2009

Abstract: The role of food is becoming increasingly important in the marketing of tourism destinations. Relatively few studies have been undertaken which measure the effectiveness of the methods of internet marketing of food tourism that are used by the regional tourism administrations of China. This is a preliminary study to assess how, through the marketing of food tourism on the internet; the regional tourism administrations promote their destinations. It is clear that food does play a role in internet advertising for the regions; however, that role is primarily considered as a supportive, rather than a key attraction in China.

Online publication date: Fri, 25-Sep-2009

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