Model of service quality in event sport tourism: development of a scale Online publication date: Tue, 03-Nov-2009
by David J. Shonk, Packianathan Chelladurai
International Journal of Sport Management and Marketing (IJSMM), Vol. 6, No. 3, 2009
Abstract: The primary purposes of this study were to develop a scale and test a model of service quality in sport tourism. The model was tested using data collected from spectators travelling to a major league All-Star sporting event in the USA. The data from the 215 usable cases were analysed using structural equation modelling. Confirmatory factor analysis indicated that the CFA measurement model and structural model were an acceptable fit. The findings from this study point to support for a multi-dimensional model of service quality in sport tourism. The most important dimension was found to be the quality of the contest itself. The results suggested that there is an overall perception of sport tourism quality (ST Quality) which significantly contributes to a tourist's perceptions of satisfaction. Moreover, Satisfaction was found to significantly contribute to a tourist's decision to return to a sporting event and/or to a particular destination.
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