Unleash the power of creativity and innovation
by Neena Sinha, N.K. Kakkar, Vikas Gupta
International Journal of Sustainable Strategic Management (IJSSM), Vol. 1, No. 4, 2009

Abstract: 'Creativity and innovation' is not a new phenomenon. The evolution of human kind itself has been a journey of path-breaking innovation. Since the time the man created fire and the time man repeated the big-bang theory in a reactor to understand the evolution of the human kind – the history of the world has been marked by zillions of such life transforming innovations. Such innovations have changed the working of the contemporary corporate world. A new class of companies with great product line-up and continuous drive for innovation and creativity is emerging. These companies made it clear to their counterparts that it is not easy to be in the business. One has to learn the tricks of the game and has to choose new innovative moves to be in the game.

Online publication date: Sun, 20-Dec-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sustainable Strategic Management (IJSSM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com