Social capital at work: the case of franchise network formation
by Wojciech Czakon
International Journal of Innovation and Learning (IJIL), Vol. 7, No. 2, 2010

Abstract: Previous research in the field of social capital mainly focuses on the structural issues and the impact of structural factors on performance, while the process of social capital use in organised economic activity seems to be underresearched. This paper focuses on the franchise network formation process and highlights social capital activation in a large multi-unit organisation. The success story of the rapid franchising network formation by a retail bank contributes to our understanding of rent generation and appropriation from social capital. The study describes how to leverage intangible assets to achieve strategic goals.

Online publication date: Sat, 26-Dec-2009

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