Enhancing communications in developing countries using SMS technology: the case of agricultural value chains in Cambodia
by Robert Fitzgerald, John Spriggs, Nou Keosothea
International Journal of Continuing Engineering Education and Life-Long Learning (IJCEELL), Vol. 20, No. 1, 2010

Abstract: This paper reports on a pilot project that was undertaken in 2006 to develop the use of SMS technology to enhance communication in agricultural value chains in Cambodia. The project worked closely with farmers, traders, silo managers and Ministry of Commerce officials to develop an electronic marketing communication system (EMCS) based on text messaging. The EMCS demonstrated a successful proof-of-concept and showed SMS as a robust and cost-effective technology. Future projects will explore the wider scale implementation of this SMS system in Cambodia and address the broader issues of cost, training and user literacy levels.

Online publication date: Tue, 16-Feb-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Continuing Engineering Education and Life-Long Learning (IJCEELL):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com