Knowledge and strategy: using configurational metaphors to explain the linkages Online publication date: Thu, 28-Aug-2003
by B. Bowonder, K.J. Sharma
International Journal of Information Technology and Management (IJITM), Vol. 2, No. 3, 2003
Abstract: This paper proposes a method for linking strategy and organisational knowledge. Since metaphors induce creative visualisation they can be used for conceptualising strategic business architecture. Using examples of Exxon, Intel, Chiron and Microsoft, the concept has been illustrated.
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