Customer interfaces in the accommodation industry – enhancing and constraining factors of IT adoption
by Christine Mathies
International Journal of Services Technology and Management (IJSTM), Vol. 14, No. 2/3, 2010

Abstract: The results of a partial least square (PLS) analysis show three key factors affecting IT adoption. These are the individual characteristics of the owner-manager, in particular his/her innovativeness and IT knowledge; environmental factors such as competitive pressures; and firm characteristics, especially size and limited financial resources.

Online publication date: Sun, 01-Aug-2010

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