Indian cultural values and ethos explained for the decision makers Online publication date: Mon, 02-Aug-2010
by Devinder Pal Singh
International Journal of Indian Culture and Business Management (IJICBM), Vol. 3, No. 5, 2010
Abstract: India is one of the fastest growing economies of the world and this has led to a lot of executive interest in the country's society and consumers. The understanding of the societal values necessitates the understanding of the culture, which is the fundamental determinant of behaviour in the society. The international companies find it difficult to unravel the complexities of the Indian culture, and myriad behaviour patterns across India. The understanding of these Indian cultural values is necessary as they shape the behaviour both in market and workplace. This paper traces the historical past of Indian society and elucidates some the core Indian cultural values which have been processed and entrenched in the society since ancient times. It is envisaged that it will help in understanding of the Indian society and culture, which would further facilitate the management of Indian behaviour both in the market and workplace.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook