A process modelling and simulation approach for business decision support in pre-conceptual product design Online publication date: Tue, 31-Aug-2010
by Magnus Lofstrand, Ove Isaksson
International Journal of Product Development (IJPD), Vol. 12, No. 2, 2010
Abstract: This paper discusses creation of a support tool (SIMULINK model) for collaborative work process modelling and optimisation based on Simulation Driven Design (SDD). The purpose is to improve the studied company's ability to develop hardware-based services in an early concept stage, and to predict performance of a given service scenario before development. The approach is useful as a decision-support tool in evaluating and prioritising business offers and activities in the business offer process. The modelling and simulation approach minimises the cost of each concept and allows simulation of a number of different concepts before the actual work is carried out.
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