The relationship between design and corporate strategies
by Joe Kasten
International Journal of Materials and Product Technology (IJMPT), Vol. 11, No. 5/6, 1996

Abstract: This paper seeks to explore the relationship between the strategies of the design group and that of the corporation as a whole. In doing so, consistent definitions of design and design strategy are established. The current literature is then surveyed to determine the state of the research on the topic. Several propositions are then offered regarding the relationships between certain aspects of design strategy and three well-known generic strategies. Finally, directions for future research are outlined.

Online publication date: Tue, 02-Nov-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Materials and Product Technology (IJMPT):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com