User acceptance of information technology across cultures
by Kakoli Bandyopadhyay, Soumava Bandyopadhyay
International Journal of Intercultural Information Management (IJIIM), Vol. 2, No. 3, 2010

Abstract: The user acceptance of prepayment metering systems, an innovative information technology-based application, is examined with the help of a structural equation model in the two diverse cultures of the USA and India. The intention of consumers to use prepayment metering systems is measured along three dimensions: performance expectancy, effort expectancy, and social influence. The three factors, taken together, are found to have a significantly positive impact on consumers' intention to use the prepayment metering systems in both countries. Individually, not all dimensions are found to have significant impacts on consumers' behavioural intention in the two countries, however.

Online publication date: Fri, 31-Dec-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Intercultural Information Management (IJIIM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com