From a supply to a demand-driven value chain: a transformation strategy to achieve a best-in-class customer service level
by Junior Freitas, Tiago Lopes, Flavio Barreiros, Carlos Bremer
International Journal of Logistics Systems and Management (IJLSM), Vol. 8, No. 2, 2011

Abstract: Perdigao is one of the world's greatest food industries dedicated to raising, producing and slaughtering poultry and pork and derivates. The complex value chain until 2003 was a traditional supply-driven, presenting an important opportunity to propose an innovative way to drive its value chain to achieve a best-in-class service level. This case describes the 3-year transformation strategy and process highlights: the proposition to change a traditional supply-driven into a demand-driven value chain; the transformation methodology; the comprehensive use of supply and demand management concepts as well as one of the most complete uses of an advanced planning tool system.

Online publication date: Thu, 30-Apr-2015

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