Soft starters, research boutiques and product-oriented firms: different business models for spin-off companies
by Roland Helm, Oliver Mauroner
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 12, No. 4, 2011

Abstract: In the present study we investigate the business model dimension in the starting configuration of such companies, which refers to the degree of product orientation the company already has at its time of incorporation. We found three different types of business models. The first category consists of technical consulting firms and research boutiques and the second category includes start-ups with product-oriented attitude from day one. Finally in category three we group companies that start as consulting agencies, with the specific intention to become product-oriented companies, the so called 'soft starters' or transitional start-ups (Heirman et al., 2003).

Online publication date: Sat, 11-Oct-2014

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