Marketing and sponsorship in French football league Online publication date: Sat, 21-Feb-2015
by Mario Teixeira, Abel Correia
International Journal of Sport Management and Marketing (IJSMM), Vol. 9, No. 1/2, 2011
Abstract: This paper seeks to analyse the production function of the French league, using a quantile regression in order to be able to extend the study along the whole production distribution aiming to investigate whether the relationship between production and financial and marketing variables is homogenous and stable through the distribution by running regressions for average total wins. Policy implications are derived.
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