Creativity and feasibility: applying the IDEO innovation processes to current societal challenges
by Stanley W. Mandel, Steve Virgil
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 13, No. 1, 2011

Abstract: Creativity and feasibility is a 1st-year, full-time MBA elective. It is designed to help students experience and understand the 'deep-dive' journey that IDEO uses to help bring resolution to a current societal issue. The global question this year was timely, compelling, of universal interest, and taxed the creative talents of the class. The question: how can we: 1) contribute to local economic growth by (what/where); 2) creating a sustainable network and resource pool (how); 3) that facilitates the launch of new entrepreneurial ventures (who); 4) because we are in a period of structural change in our economy? (why)

Online publication date: Sat, 11-Oct-2014

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