Ethics, entrepreneurship and the adoption of e-book devices Online publication date: Wed, 26-Nov-2014
by Vanessa Ratten
International Journal of Innovation and Learning (IJIL), Vol. 10, No. 3, 2011
Abstract: Electronic books (e-books) are rapidly gaining popularity as a technological innovation that will change the way people read books. A social cognitive perspective to understand how a person adopts an e-book device is utilised in this paper to empirically test the results of a survey. A portion of the conceptual model is supported by the results of the survey that demonstrates the importance of an individual's ethics and entrepreneurial orientation to the adoption behaviour they have about e-book devices. This paper highlights for practitioners the importance of focusing on marketing the ethical and innovativeness of e-book devices.
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