ModaFusion on the global catwalk: a narrative approach to studying the ethical fashion industry
by Kim Poldner; Marcel Veenswijk
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 14, No. 2, 2011

Abstract: In this paper, we focus on discursive responses which emerge in the backstage of globalised ecopreneurship industries during the process of identity formation. The focal organisation is ModaFusion, a young international fashion organisation, based in Rio de Janeiro. The central question of the paper is how the concept of ecopreneurship is enacted in the everyday life of the ethical fashion organisations and how this materialises in terms of cultural practices, in particularly coping narratives and (micro) stories. The aim of the paper is to contribute to understanding of emerging sustainability industries and to help improve ecopreneurship managerial practice. The paper is based on a current PhD project on narratives related to the ethical fashion industry.

Online publication date: Tue, 21-Oct-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com