Green marketing: issues, developments and avenues for future research
by Weng Marc Lim; Ding Hooi Ting
International Journal of Global Environmental Issues (IJGENVI), Vol. 11, No. 2, 2011

Abstract: This paper aims to extract the development of the green marketing literature focusing on green product development, consumer behaviour, communication tactics, eco-labelling and greenwash in an attempt to critically review the topic and accentuate the imperative areas for future research. The paper presents critical reviews of research in the above areas of green marketing and subsequently offers a set of key themes that could foster future investigations on the imperative, infertile and under explored areas in the subject. The results of the literature search based on articles published over the last decade are presented as an annotated bibliography. The bibliography will offer scholars and informational-seekers useful starting points in understanding and enhancing knowledge on the contemporary developments of green marketing and avenues of sustainable green thoughts for future research.

Online publication date: Thu, 23-Oct-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Global Environmental Issues (IJGENVI):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com