The attractiveness of Portugal as a tourist destination, by mature domestic travellers
by Joana M.O. Neves
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 8, No. 1, 2012

Abstract: This paper aims to ascertain the attractiveness of a tourist destination for mature domestic travellers, analyse the relation between this attractiveness and their socio-demographic characteristics and identify groups in line with the perceived attractiveness. A theoretical framework is proposed based on an attractiveness-based theory perspective which integrates attributes and products of attraction as relevant external forces which attract tourists to a destination. The results show that there are six different groups, five of which have a positive view of the destination's attractiveness, and one group with a negative view. Furthermore, a direct relation was found between the attractiveness of the tourist destination and some of the socio-demographic characteristics of the surveyed subjects.

Online publication date: Thu, 18-Sep-2014

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