Phenomenology of willingness to save: a study of Thai salaried individuals
by I.M. Pandey; Preecha Swasdpeera
J. for International Business and Entrepreneurship Development (JIBED), Vol. 6, No. 1, 2012

Abstract: This study, employing phenomenological methodology, focused on the perspectives of Thai individuals on their savings behaviour. The findings suggested that the thoughts of individuals on their willingness to save are primarily guided by age, marital status and financial dependents, apart from other considerations. Five themes that appeared to dominate individuals' willingness to save were inescapable reality of aging, self-care and family concern, uncertainty of future, need for security and accessibility, and desire for higher living standard and social status. At the cognitive level, these themes represent three theoretical elements of fear, love and desire as the determinants of individuals' willingness for savings.

Online publication date: Sat, 30-Aug-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the J. for International Business and Entrepreneurship Development (JIBED):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com