E-grocery in India: a comparison with UK Online publication date: Sat, 20-Dec-2014
by Kaushik V. Pandya; Jagadish Vallabhaneni; Christopher Seow
International Journal of Indian Culture and Business Management (IJICBM), Vol. 5, No. 3, 2012
Abstract: India has experienced huge progress of internet usage in the last decade. However, the progress has mostly been limited to business usage. Research has been undertaken in many aspects of e-business (Routray and Mishra, 2009) and e-tailing, but not in how a developing country looks to develop e-grocery. Thus, research is needed into how a BRIC country, India, is adopting e-tailing. The main aim of this research was to examine the reasons for the success of the e-grocery market in UK and thereby investigate the feasibility of implementing similar strategies in India. To meet the aim of this research, both qualitative and quantitative methods were used to collect data. Analysis was carried out by comparing both the responses. From this analysis, inferences were made about the feasibility of implementing grocery e-tailing. India is ripe for the full-blown experience of e-tailing. However, it needs growth in the usage of debit/credit cards, banking facility, etc. and a change in social behaviour.
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