Green manufacturing in the packaging and materials industry: case study of small-to-medium sized corporate eco-friendly initiatives
by Alan D. Smith
International Journal of Logistics Systems and Management (IJLSM), Vol. 11, No. 4, 2012

Abstract: Via the examination of two medium-to-large Ohio-based companies, analysed from a case study-perspective, revealed that their approaches to product design, green marketing strategy, and strategically becoming operational leaner and greener, has resulted in significant savings and enhanced reputation, although the exact return-on-investment is still unclear. In particular, the present study inspected aspects of product design and how selective changes have been made based on the customer/market demand for sustainability in materials and/or manufacturing processes. Both companies and the packaging industry in general have been under increasing pressure to become more environmentally friendly, especially in promoting aspects of triple bottom-line and changing business processes that help achieve corporate sustainability.

Online publication date: Fri, 28-Nov-2014

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