Halal products: the views of Muslim consumers across Malaysia
by Tengku Akbar Bin Tengku Abdullah; John Jackson Ireland
J. for International Business and Entrepreneurship Development (JIBED), Vol. 6, No. 3/4, 2012

Abstract: As Muslims can only consume products that meet strict religious requirements, called Halal, there is an enormous and rapidly growing global market for Halal products. However, many Muslims are concerned that the products they consume are not really Halal. This paper assesses how Malaysian Muslims view the Halal status of products available in Malaysia, the causes of these perceptions, and potential solutions. The study found that Malaysian Muslims were very concerned about the Halal status of certain categories and, especially, those proceeding from Western countries. Most Muslim Malaysian consumers want their government to certify the Halal status of products.

Online publication date: Sat, 30-Aug-2014

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