Emerging market strategy development and implementation Online publication date: Sat, 30-Aug-2014
by Jack McCann; Don McCarren
J. for International Business and Entrepreneurship Development (JIBED), Vol. 6, No. 3/4, 2012
Abstract: Developing and implementing business strategy to compete in this changing global landscape of emerging markets is a difficult task for organisational strategists throughout the world. The risks and opportunities associated with an emerging market is one of the most challenging problems in strategy development today. Ultimately, every organisation must develop a strategy that is different, attracts customers, and produces a sustainable competitive advantage. The theoretical framework for this conceptual paper is the rational view that organisations seek to increase profits and grow revenue. This conceptual paper reviews the organisational literature regarding the emerging market and its impact on the global landscape. In addition, it presents a conceptual process for corporate strategy development and implementation that includes emerging market strategy as a key component. This model was adapted from the basic five stage process model of strategy-making, strategy executing, as presented in Thompson et al. (2012).
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