Robust design approach with fuzzy-AHP for product design to enhance aesthetic quality
by H.C. Yadav; Rajeev Jain; A.R. Singh; P.K. Mishra
International Journal of Design Engineering (IJDE), Vol. 5, No. 1, 2012

Abstract: Visual shape parameters and aesthetic aspects of a product are one of the decisive factors for the success of a product in the market. Since designers are responsible for the visual appearance of a product, they tend to be critical in their decisions concerning the type and the values of the shape parameters. Inclusion of aesthetic aspect in product design and development has been challenging task for the researchers. Fuzzy based approach has been appropriate methodology to convert the customer emotion into usable design data. This study presents an integrative design approach incorporating the fuzzy AHP, Taguchi method and grey relation analysis (GRA) to obtain the optimal combination of shape parameters and aesthetic aspects. The method has been illustrated to evolve a profile of car.

Online publication date: Sat, 30-Aug-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Design Engineering (IJDE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com