Modelling the rental car pricing and relocation problem
by Tim Madden; Robert A. Russell
International Journal of Revenue Management (IJRM), Vol. 6, No. 3/4, 2012

Abstract: At rental car companies, revenue management activities include: determining rental prices, implementing capacity controls, and repositioning the fleet. A rolling horizon linear programming model is developed to provide decision support and to help to integrate the pricing and relocation decisions. The model incorporates regional rental locations, multiple car classes, different price levels, and different lengths of rent within a 28-day planning horizon. The unique formulation facilitates the solution of the large-scale problem. Computational requirements, results, and implementation difficulties are reported for a regional test problem for a major car rental company.

Online publication date: Sat, 17-Nov-2012

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