A study of impact of search engine optimisation to internet marketing strategy Online publication date: Sat, 15-Nov-2014
by Achmad Nizar Hidayanto; Moch. Sidhki Adha; Meganingrum Arista Jiwanggi; Tisha Melia
International Journal of Services, Economics and Management (IJSEM), Vol. 4, No. 4, 2012
Abstract: This research aims to explore free search engine optimisation (SEO) and social media plug-ins and compare their performance in increasing incoming web traffics. We create three publisher websites: the normal website without any SEO installed on it, the customised website with basic SEO configuration and social media plug-in, and the customised website with advanced SEO configuration and social media plug-in. We run and trace the website log for four and seven months. Our findings show that SEO plug-ins is capable to increase traffic to publisher website. Social media plug-in provides additional benefit to bring traffic, however, the traffic is less significant compared to the one from search engine. These findings have implications to the following: 1) the organisations need to pay attention on the way they organise information in their website; 2) the introduction of search ability aspect for measuring service quality for web application.
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