An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty
by M. Hemalatha; A.G.V. Narayanan; P. Sridevi; G.S.D.S. Jayakumar
International Journal of Indian Culture and Business Management (IJICBM), Vol. 6, No. 2, 2013

Abstract: In this paper, we have empirically examined the influence of shopping characteristics of the clearance sales shoppers on store satisfaction and loyalty. The Aadi clearance sales event celebrated in Tamil Nadu, India, is selected for this study, and a total of 664 respondents were surveyed during Aadi clearance sales event. We have studied the impact of eleven shopping characteristics to predict store satisfaction and loyalty. The multi-variate analysis of covariance procedure is utilised to group the relationships with multiple-dependent variables. The analysis result of the clearance sales shopping characteristics depicts that both store satisfaction and store loyalty simultaneously depend on the shopping characteristics such as wallet share, shopping companion, shopping day, shopping time, multi-shop behaviour, number of shops visited, shopping hours, shopping trips, shopping list carried and planned quantity purchased. To increase clearance sales store satisfaction and loyalty, the retail managers can concentrate more on these shopping characteristics while designing a retail strategy. Implications for the store managers and future research are also provided.

Online publication date: Sat, 30-Nov-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com