A methodology to measure the service quality of online shopping of electronic goods in India
by S. Satapathy; S.K. Patel; A. Biswas; P.D. Mishra
International Journal of Indian Culture and Business Management (IJICBM), Vol. 6, No. 2, 2013

Abstract: Online shopping is defined as the process of buying and selling of products and services over the internet. Phenomenal growth has been observed in electronic retailing (e-retailing) in the last decade. However, at least twothirds of all e-stores were unable to produce profitability (Huang, 2003). As consumers increasingly use the internet to shop or search for product-related information, website effectiveness has become critical for companies offering online transactions or information that could lead to a purchase. In this study, online service quality was measured directly by consumers and corresponds to the website users' perception of its quality. It represents an important initiative to provide input to service provider as online shopping is still in the infancy stage in emerging market of India and measure customer satisfaction.

Online publication date: Sat, 30-Nov-2013

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com