Strategic alliance: case study in competitive positioning
by Emmanuel N. Roussakis; Edmundo R. Lizarzaburu
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), Vol. 9, No. 2, 2013

Abstract: The case seeks to identify some of the issues encountered in the development and growth of a family-owned firm in the pharmaceutical business in Lima, Peru. Having overcome the initial challenges of its establishment, the company has become a visible and viable competitor in the Peruvian market and is poised to expand in cross border markets by exploring the prospect of a strategic alliance with a suitable pharmaceutical firm or a chain store in these markets. Senior management must evaluate the issues associated with an alliance that entails manufacturing for foreign companies.

Online publication date: Thu, 30-Jan-2014

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