Market positioning and corporate responsibility
by Ashok P. Ranchhod, Patricia Park
International Journal of Business Governance and Ethics (IJBGE), Vol. 1, No. 2/3, 2004

Abstract: With the current problems surrounding the unethical behaviour of companies and the growth in public awareness of environmental issues, it was inevitable that governments would introduce legislation covering sensible company obligations. This paper examines the issues surrounding legislation in corporate social responsibility and attempts to relate them to stakeholder management. In the long run, companies that take an active interest in such legislation will be in a particularly strong position to develop strong market positioning strategies.

Online publication date: Thu, 16-Sep-2004

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