Consumer attitudes towards battery electric vehicles: a large-scale survey Online publication date: Thu, 13-Jun-2013
by Kenneth Lebeau; Joeri Van Mierlo; Philippe Lebeau; Olivier Mairesse; Cathy Macharis
International Journal of Electric and Hybrid Vehicles (IJEHV), Vol. 5, No. 1, 2013
Abstract: Nowadays, Electric Vehicles (EVs) receive a lot of attention. However, their market breakthrough is not straightforward. This paper presents the results of a large-scale data collection (survey with 1196 respondents) held in Flanders (Belgium). The results include perceptions on the advantages and disadvantages of Battery Electric Vehicles (BEVs), the acceptable driving range, the acceptable charging time (both slow and fast), the acceptable maximum speed, the role of the government in the introduction of BEVs, the preferred governmental tools to maximise sales and the consumers' Willingness to Pay (WTP). A second survey was held in order to investigate the impact of the level of knowledge of the consumers. The results of this second survey (n = 585) illustrate that knowledge has no impact on the level of acceptance for the driving range. However, consumers with more knowledge want a car with a higher maximum speed and desire faster charging durations (both slow and fast).
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