An initial assessment of e-governance and public sector marketing in the UAE
by Nnamdi O. Madichie; Alaa-Aldin Abdul Rahim A. Al Athmay
International Journal of Business and Emerging Markets (IJBEM), Vol. 5, No. 3, 2013

Abstract: This exploratory study on e-governance in the United Arab Emirates (UAE) is heavily reliant upon secondary data, evaluating the relatively high ranking of the country in the United Nations' e-readiness index, from a stakeholder perspective. Our main objective is to provide an initial assessment of the progress made in e-governance in the UAE context. In advancing our observations, we base our arguments on evidence from a documentary analysis of media reports, government websites, and other official documents. We also draw upon Rowleys (2011) detailed analysis of the stakeholder theory as well as the framework developed by Nour et al. (2008) to highlight the grounds of our posturing. We go on to explore the stakeholder theory as our theoretical framework, as well as a worthy benchmark for the aforementioned distinctions. In terms of empirical evidence, our arguments are reliant upon evidence from documentary analysis of media reports, government websites, and other official documents. Overall our paper has implications for public sector marketing researchers and policy making.

Online publication date: Wed, 13-Nov-2013

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