A knowledge dimension associated with e-business models: a study of internet adoption amongst Australian wineries
by Bill Martin, Carmine Sellitto
International Journal of Internet and Enterprise Management (IJIEM), Vol. 2, No. 4, 2004

Abstract: Case studies are used to examine and classify e-business adoption amongst wineries located in the Australian state of Victoria. Two atomic e-business models are identified – Direct-to-Customer and Intermediary – as the only types amongst six cases studied. Ancillary to examining the e-business characteristics of these wineries, the study of internet adoption also allowed a knowledge-based dimension of the wineries to be examined. The wineries are viewed as the wine industry's dominant cluster entity and are found to combine traditional and electronic activities in emergent e-business models that exhibit key characteristics of knowledge-based enterprises.

Online publication date: Tue, 19-Oct-2004

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