Towards a framework supporting the management of product boundaries: a study of the new situation experienced by Ericsson Mobile Platforms
by Ola M. Dawidson, Martin G. Karlsson
International Journal of Mobile Communications (IJMC), Vol. 3, No. 1, 2005

Abstract: This paper deals with companies within industries where the value-chains have changed as a consequence of product maturity and competition on the market. In order to support managers in their decisions regarding the position in the changed value-chain and where to place the new product boundaries, the paper elaborates on a framework of important dimensions to take into consideration. The results are based on a case study of the new situation experienced by Ericsson Mobile Platforms. Beside the description of the new situation, the main contribution of the paper is a proposed framework, consisting of six dimensions, guiding managers in taking more rational decisions.

Online publication date: Thu, 23-Dec-2004

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