Mobile commerce: its market analyses
by Ling Bai, David C. Chou, David C. Yen, Binshan Lin
International Journal of Mobile Communications (IJMC), Vol. 3, No. 1, 2005

Abstract: As mobile telephones begin to incorporate web browser functionality, consumers are poised to take advantage of ''virtual'' storefronts. These web-enabled mobile devices allow m-commerce to be conducted anytime and anywhere. Mobile commerce offers a platform for unprecedented penetration of the internet. This paper identifies the differences between e-commerce and m-commerce, the key attributes in developing m-commerce, the driving and impeding forces of m-commerce, and current penetration and future development in m-commerce market.

Online publication date: Thu, 23-Dec-2004

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