An empirical analysis of user evaluation factors on attitude and intention of using a search engine
by Ramaraj Palanisamy; Weiwei Sha
International Journal of Business Information Systems (IJBIS), Vol. 15, No. 3, 2014

Abstract: The main purpose of this study is to explore major factors that influence user evaluation and use of search engines. A research model was evolved based on the literature review for the user evaluation factors on attitude and intention of using a search engine. Research hypotheses were evolved to examine the various components of the model. In order to empirically test the model and hypotheses a questionnaire survey was administered to obtain responses from users of various search engines. The survey data was collected from 235 users who were university students and users of a local library. A statistical analysis was done on a total of 199 usable responses. The study results provide more insight into the user evaluation factors on attitude and intention of using search engines, and the empirically tested model offers more practical implications for evaluating any search engine.

Online publication date: Sat, 07-Jun-2014

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